Independence isn’t just fireworks and barbecues.
It’s knowing who you are.
It’s standing your ground.
And if you’re a musician — it’s turning the volume way up.
For 60 years, Sunn Amplification has given artists the freedom to be loud — without apology. Born in a garage. Raised on the road. Played on stages that changed music history. And through it all, built right here in the USA.
This 4th of July, we’re not just celebrating the country.
We’re celebrating the sound of it.
🛠️ Built in America Since Day One
It started in Tualatin, Oregon, in 1965 — when bassist Norm Sundholm couldn’t hear himself on stage with The Kingsmen. His brother Conrad built an amp in their garage that could change that. It worked. Other musicians took notice. And just like that, Sunn Musical Equipment Company was born.
From those first folded-horn cabinets to the now-legendary 200S heads, Sunn gear was never outsourced, never offshored. It was engineered and hand-assembled in the U.S., built to handle the demands of touring musicians who needed gear they could trust.
🎶 The Sound of American Music — Across Genres and Generations
Sunn isn’t just a brand. It’s a thread running through the fabric of American music — woven into the amps of the most influential artists of all time, across multiple genres and decades:
- The Kingsmen, whose bassist sparked the brand’s creation
- The Jimi Hendrix Experience, whose thunderous live shows helped legitimize the early gear
- The Who, Cream, and Led Zeppelin, who brought Sunn on stage during their iconic U.S. runs
- Queen, with John Deacon famously wielding a Sunn Coliseum Bass rig at Live Aid
- Rush, Kiss, and Mountain (Leslie West at Woodstock) — pushing volume and innovation
- Kurt Cobain, who used a Sunn Beta Lead with Nirvana during the band’s explosive rise
- Tool’s Adam Jones, channeling precision through Sunn’s saturated power
- Melvins, Earth, Kyuss, and Red Fang, whose distortion-drenched tones shaped stoner, sludge, and doom
- And of course, Sunn O))), the band named after the gear itself — turning sound into a visceral art form
These aren’t just big names.
They’re a lineage.
A testament to the idea that great tone transcends genre — and Sunn was built to serve it.
These weren’t endorsements.
These were commitments to sound.
🧱 Reborn in California. Still 100% American.
In 2023, after decades of dormancy, Sunn was revived — with the blessing of Fender and the backing of a team committed to doing it right.
Today, Sunn amps are once again built in the USA, now handcrafted in Petaluma, California, with the same spirit that powered them from the start:
Uncompromising tone. Unmistakable presence. And unmatched volume.
🔊 Own a Piece of American Music History
Whether you play stoner doom, punk, country, jazz, or whatever else needs real power — Sunn was built for this moment. And built for you.
This 4th of July, celebrate your freedom.
The freedom to be loud.
Still hand-built in the USA.
Still road-ready.
Still loud.